The Perpetual Three-Dot Column
The Perpetual Three-Dot Column
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by Jesse Walker

Monday, January 27, 2003
A GLANCING REFERENCE TO FOOTBALL: Last Friday, Tim Cavanaugh asked me to review the Super Bowl ads for Reason Online. Unfortunately, there simply weren't many commercials last night that were worth reviewing. The dotcom-fueled era of impenetrable art ads seems to have receded, with the bulk of the evening's spots returning to the tried-and-true sporting-event format: the quick comic sketch. The best of these, to my taste, was the commercial featuring the horses and the zebra, which I won't attempt to describe here.

The worst ads of the evening were also funny, but unintentionally. I'm referring to the drug warriors' asinine public service announcements,
one of which advanced the novel thesis that pot can make you pregnant.

The game itself had its moments but was mostly a boring blowout. The entertainment, too, was a mixed bag. One minute we hear Celine Dion (who isn't even American, dammit) singing a predictably schlocky rendition of "God Bless America"; in the next, on the other hand, we have the Dixie Chicks harmonizing very nicely on "The Star-Spangled Banner." At halftime, an engaging performance by Shania Twain's cleavage was unfortunately marred by the presence of Shania Twain's music. (If this woman is a country singer, how come those songs sounded like Loverboy?) No Doubt was much more listenable, and Sting had the good sense to ignore his solo catalog and sing an early Police song.

As for my Reason column, I wound up writing about "The Myth of Media Deregulation." The piece contains absolutely no references to the Super Bowl.


posted by Jesse 4:05 PM
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